Because people actually see it. 91% of people text every day, and nearly half check their phones more than ten times daily. Text messages land right where people already are—on their phones—and unlike emails, they almost always get read. Texting is immediate, personal, and creates space for real, two-way conversations instead of one-way announcements.
It’s also one of the most effective ways to build trust over time. People aren’t moved by a single interaction or a quick invite anymore. They need consistent, meaningful engagement. In fact, it often takes 12 to 15 touchpoints before someone feels comfortable walking through your church doors. With texting, churches can thoughtfully build those touchpoints through prayer, encouragement, reminders, and invitations—each message becoming a simple step toward trust, connection, and transformation.