AI Designed for Churches

VisitorReach + Gloo AI: An AI Conversational Assistant
that writes like a pastor.

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VisitorReach partners with Gloo AI, a trusted technology platform serving the faith ecosystem, to bring its values-aligned technology into our platform and build an AI Conversational Assistant that writes like a pastor.

Together, we launched an AI-powered reply generator that crafts personalized, pastoral messages in seconds—helping churches respond with care, even when staff are stretched thin. This means pastors can start meaningful conversations with people asking about their church—answering questions, offering prayer, and guiding them toward an in-person visit.

“This helped us deliver consistency without losing authenticity. Our churches feel supported, and their guests feel seen.” — Marc Estes, CEO and Co-Founder

Churches Needed Consistent, Personal Outreach–Before and After the Visit

Every Sunday, new guests fill out forms or text to connect. But many churches:

• Didn’t follow up at all due to being short on time or uncertain about the right thing to say.
  

• Sent generic, one-size-fits-all templates

• Relied on volunteers who lacked confidence in tone or language
  

• Wished for tools that could help craft genuinely Christ-centered responses, rather than generic ones that felt disconnected from their faith.
  

We recognized that church leaders want to engage people personally—from the first text to the follow-up—but needed help scaling their efforts with warmth and care.

Rapid, Context-Aware Replies That Sound Like a Real Pastor

With the Gloo AI integration, churcehs can generate context-aware drafts that sound pastoral in seconds. These drafts are:

• Personalized based on guest form responses
  

• Contextually aware and editable
  

• Available in multiple tone options: pastoral, encouraging, friendly, informative
  

• Always designed to reflect the values and personality of the church
  

Now, even small teams can have meaningful, back-and-forth conversations with people in their city—before they ever step through the doors.

Fast, Frictionless Integration for Church Leaders and Volunteers

• AI Conversational Assistant: Generates draft replies based on guest data

• Tone Selector: Users choose how they want to sound, then edit or send

• Mobile-First Design: Built for leaders and volunteers on the go
  

• Seamless Workflow: No training or heavy lift required to get started

Faster Replies, More Consistency, and Tools Volunteers Actually Use

• Churches saw higher engagement with seekers before they visit, and follow-up rates increased across all church sizes

• Churches feel more confident their tone is aligned among all team members

• Volunteers re-engaged, empowered by tools that help (not overwhelm)

We didn’t just add automation—we built authenticity at scale, helping every guest feel seen, valued, and welcomed by the local church.

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